PULSE

Global Across 12 Markets

Pulse was the most ambitious launch in the brand’s 30-year history: a simultaneous rollout across Europe, Latin America, and Asia. Each activation needed to feel unified while adapting to local cultural contexts. Motion was to be the common thread.

Motion Language

We built the motion language first, before any other assets. Typography with staggered reveals. Transitions driven by fabric textures. A proprietary sound-to-motion system that synchronized video content with the campaign’s signature sound across all markets.

Final Output

96 video assets, a campaign hero film (2m30s), 4 regional cuts, a microsite, OOH mockups, and a suite of social media content for IG Reels, TikTok, and YouTube.